Two gals from Levi Strauss & Co.™ have cracked the code on equestrian fashion and jumped the fence for greener pastures starting their own California based design company. Goode Rider, a Women's Equestrian Collection, is quickly becoming popular with both riders and fashionistas. Coming from a background of design and merchandising, Lorna Goode and Kristin Calandra define themselves as true product people with a passion for both design and horses.